Fashion Feud Collar Project Design Brief

The Fashion Feud (#fashionfeud) Collar Project was a collaborative project run by Fashion Feud UK earlier in 2016, providing students and designers an opportunity to demonstrate their creativity and showcase their work in the Fashion Feud launch exhibition.

The Fashion Feud (#fashionfeud) Collar Project was open internationally to textile designers, fashion designers, bloggers, students, and graduates from a fashion, textile or art background.

For the Fashion Feud (#fashionfeud) Collar Project a white collar was used to serve as a blank canvas for the fashion project. The white collar provided to the project participants to work with was a unique collar design developed by the Fashion Feud team that was based on their minimalistic, graphic style of their brand logo.

There were no restrictions on the fabric manipulation techniques that could be used for the project. Participants were free to pleat, gather, paint, print, embroider, embellish, knit, sculpt, or even destroy the collar in order to create a unique design of their own and showcase their creativity.

Fashion Feud Collar Project Design and Inspiration

The final collar design I’ve created for the Fashion Feud Collar Project has one-half of the collar manipulated whilst the other half remains in its original true form. Firstly, this is a play on the fact that the initials of Fashion Feud are the same repeating letter F. Every time I remember this and look at the collar I see each side of the symmetrical collar as ‘same but different’ – so I wanted to continue this concept that seems to dominate my thoughts as I look at the collar.

Secondly, having one-half of the collar in its original non-manipulated form is a representation of the minimalist brand image of Fashion Feud, whilst the other manipulated side is a representation of its potential in the Fashion industry. It is my intent that the juxtaposition of minimalistic and manipulated sides will serve as a symbol of the fact that the Collar Project is for the Fashion Feud launch, in that the plain side stands for where it’s come from and the manipulated side represents its potential journey ahead. Further to this, my intention was not to serve a typical ‘before and after’ concept and so I have intentionally placed the plain side on the right – which is opposite to what you expect in a ‘before and after’ (which is typically laid out from left to right). My intent, however, was to indicate the launch concept but let the plain side on the right serve an anchor, like a grounding base to the foundation of the Fashion Feud brand.

In my design, I have incorporated fabric manipulation, specifically the technique of gathering, as fabric manipulation is something I have always been passionate about and lately the focus in my work has been experimenting further with fabric manipulation techniques. I love the concept of using busy textile prints to enhance the fabric manipulation technique by adding another dimension to it. For the gathering, I purposely selected a fabric print that was both geometric (which I believe is on brand with Fashion Feud) and organic (symbolic of the Fashion Feud launch). However, I also used fabric prints that were more geometric and less busy to keep in-line with the brand.

I’m honoured to have taken part in the Fashion Feud Collar Project and can’t wait to see what lies ahead for Fashion Feud. They have now launched their platform and you can read more about the new fashion concept behind the brand and have your say in future designs that come alive by voting in the latest Fashion Feud rivalry.

Charlie x

External Reading

Since we have posted this blog post, Fashion Feud have launched their new platform, you can check it via the various links below:

• Fashion Feud Website | Fashion Feud
• Shop Designs on Fashion Feud | Fashion Feud
• Vote For The Latest Fashion Feud Rivalry | Fashion Feud