If you’re a maker, a creative, however, you identify yourself, and you sell art prints, then this blog post is for you.
If you don’t, but as a creative, you like reading about the process of others, then keep reading.
Whether you sell your art prints in frames or unframed, you may still be putting each artwork into a frame just to take a photo, to show what the artwork would look like in the customer’s home or space, when publishing your product listing.
With a handful of art prints in your online shop, repeating the process of…
- Undoing the frame backing.
- Placing the art print at the centre of the mount.
- Affixing it down with tape so it doesn’t move when you pick up the frame.
- Placing the frame backing back down.
- Pressing the metal tabs down around the backing. (Yes even if you’ve worked out that you can get away with putting down only two tabs as a temporary measure.)
- Positioning it neatly in your styled setting.
- Taking a photo.
- Checking the photo.
And repeating the entire process again.
For each art print.
Can get tiresome.
I don’t know what your attention span is like, but after about five round of this, my patience and attention is really put to the test. I get bored and my attention span goes out the window.
(I think it’s probably about three rounds, but I feel obligated to make it sound like I’m at least trying with some passion and rigour. But really, who can keep doing this over and over again?)
And yes, you’ve probably worked out that you can find stylised, mock-up images from another Etsy shop, to alleviate this problem. I don’t know what you’re success rate is with finding that perfect setup that speaks your brand and audience, but mine has been pretty bad. I have sifted through way more images than I have found appropriate ones to buy and use.
They are definitely pretty, but just not right in some way.
I know this should have occurred to me a long time ago, but I guess I just always thought buying an existing stock image was more efficient than creating my own stock image. But given that I am spending too long a period trying to find something appropriate, and coming out with empty hands, it dawned on me, to just set aside time to make my own. And so I finally did.
And if you’re in this position yourself, of just not finding the right stock image (but thinking you can) but still coming up empty handed, then I suggest you just bite the bullet and create your own.
Stylise your own setting, take a photo and edit the frame mount area by removing what’s currently in the image and making it transparent.
Then all you have to do is add any artwork you like to the layer below the one with the image of the frame, and change it over as you please.
Sounds a little topsy-turvy, with the product listing image inspiring the product to be created. But that’s what happened. And I’m not complaining because they look so good! Even better in person.