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There’s a fundamental concept in Marketing. It’s about the exchange of value between the customer and the business. The entire notion is based on the idea that, you need to create value for customers, to gain or capture value from customers. Although this way of thinking serves the business world well, I believe it’s a powerful concept we can all learn from if we try to apply it to ourselves.
In applying this create-value-to-gain-value system, consider both the customer and the business as yourself. How can I create value for myself? And in turn, what value can I gain or capture from myself?

Scenario 1… Pursue Actions With Intent

Next time you go the gym, take a moment to create value for yourself. Give yourself the value of concentration. Focus on each weight you push. Visualise the power you are gaining. Make the most of your time and push yourself beyond your self-defined boundaries. At the end, in exchange, you will gain from yourself an effective workout. you will feel proud of your achievements and you’ll be another step closer to your goals.
On the other hand, without the intent to create value for yourself, you would have gone to the gym. Started your workout mindlessly as though acting out of habit. Lost focus in what you were doing. Started googling on your phone between sets. Walking casually from one machine to the next without intent. And completed your workout unfulfilled. In the end, you are still lacking any real motivation for your next workout and unsure of how the last hour went by.
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Moments by Charlie | Creative Lifestyle Blog | Art, Fashion and Lifestyle
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Scenario 2 … Be Present

There is a common scenario we all find ourselves in. we get so busy in life that several months go by without the opportunity to sit down and catch up with friends. To make matters worse, the guilt factor begins to step it up a notch. You find yourself replaying statements like ‘I really should catch up with so-and-so’. At this point, you know that you really have to bite the bullet and schedule something. Even if you can’t fathom how you’ll fit it in. And so you do.
And that moment comes and whilst you are in the company of said friends, you find yourself interacting with other friends via social media and text…
This should never happen.
Rather than playing out this scenario, create a valuable experience for yourself. Be engaged. Be present. Be in the moment. By doing so, what you will gain is another great experience that you’ve shared together. One that will go to add even more value to your relationship and allow it to grow further. Remember these moments are hard to make time for when things get busy. So be present and make the best you can of the time you have together.
I think the reason why this marketing concept resonates so much with me is that, when applied to ourselves it mirrors the concept of creating intent in our lives. Doing things with a purpose in order to maximise the return. I really like that.
I encourage you to create value for yourself in order to gain value from yourself. I hope that whilst doing so, it enables you to live a more fulfilling life.
What will you do to create value for yourself?
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Moments by Charlie | Creative Lifestyle Blog | Art, Fashion and Lifestyle
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Photography Credits

Moments by Charlie | Adelaide Botanic Gardens

Photography by – P Rzetelski. Camera: Canon EOS 750D F-stop: f/4-5.6 IS STM Exposure: 1/250 ISO: ISO 1600 Lens: EF-S 55-250mm f/4-5.6 IS II Lens

Moments by Charlie | Adelaide Botanic Gardens
Photography by – Charlie Albright. Camera: Canon EOS 750D F-stop: f/2.8 Exposure: 1/125 ISO: ISO 200 Lens: Canon EF 100mm f/2.8 Macro USM. Filter: VSCO Film 00-Canon C-Kodak Gold 100
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Moments by Charlie | Creative Lifestyle Blog
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